FAW's Eagle Series: A New Benchmark in the Commercial Vehicle Industry

Across the commercial vehicle sky, a flock of eagles flutters its wings, ready to take flight. These are FAW's "Eagle" series, symbolizing strength and freedom, and heralding a new chapter in the industry. FAW officially unveiled this series of products at its mid-year meeting. They not only represent FAW's new attempt at market expansion, but also serve as a powerful driving force for the high-end, intelligent, and green development of China's commercial vehicle industry.

The launch of the "Eagle" series is a concrete manifestation of FAW's "12345" product strategy, encompassing one vision, two key concepts, three energy paths, four key technologies, and five flagship products. This strategy comprehensively addresses the new expectations of the market and users, demonstrating FAW's deep insight into industry trends and its unwavering commitment to the future.

Looking back three years, FAW's Eagle Road product was first launched. With its product development philosophy of "value, comfort, and vitality," it was committed to setting a new benchmark for domestic heavy-duty trucks. The Eagle Path's fuel-saving properties have proven to make transportation more efficient and economical. With a full load of 49 tons and a constant speed of 90 kilometers, the fuel consumption is as low as 28.3 liters, and the gas consumption per 100 kilometers is approximately 28.7 kg. The maximum annual mileage per vehicle has exceeded 350,000 kilometers, and the attendance rate leads the industry.

Over the past three years, the transportation industry has undergone significant changes. Global economic growth has slowed, logistics demand has grown slowly; regulations and policies have become stricter, freight rates have remained sluggish; market competition has intensified, demand has shifted structurally, and the energy structure has essentially become a three-way split between oil, gas, and electricity. Customers are increasingly demanding vehicles that are more efficient, fuel-efficient, comfortable to drive, intelligent, convenient, and cost-effective.

Against this backdrop, FAW has seized the opportunity and formulated the "12345" Eagle Array product strategy. Its first vision is "to make transportation a hassle-free journey and truck driving a desirable career." Its second core concept is "comfort" and "vitality," creating differentiated competitive advantages tailored to the needs of diverse users. Three energy routes, including diesel, natural gas, and electric, adapt to the industry's energy transition. Four key technologies focus on "energy conservation, home living, intelligence, and new energy," including 28 technologies that support a 10% reduction in energy consumption across the entire product line. Five flagship products include the Eagle Path, Eagle Hang, Eagle Teng, Eagle Chi, and Eagle Array engineering vehicles, each with its own unique market positioning and features.

The "Eagle Array" series comprises 108 vehicles, covering three main systems: hauling, cargo, and engineering. They are suitable for various scenarios, including general cargo transport, resource transportation, express delivery, bulk, green access, and engineering, catering to both domestic and international markets. In 2022, the "Eagle Path" product was first launched, establishing a strong market reputation. In 2025, FAW will launch the entire "Eagle Array" product line, with new energy and L2++ intelligent assistance products to follow. Looking ahead, by 2027, Qingqi will fully enter the Eagle era, and by 2035, the cumulative sales target for Eagle Array products exceeds one million units.

As its "Eagle Formation" series of products soars, FAW, guided by the power of technology and user needs, is speeding toward a more efficient, intelligent, and greener future. In this transformation of the commercial vehicle industry, FAW's "Eagle Formation" is ready, soaring like an eagle in the blue sky, looking forward to an infinitely broad future.

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