FAW 2025 Mid-year Channel Communication Meeting Was Held

On July 26, 2025, the Changchun Medium and Heavy-duty Truck Branch of FAW 2025 Mid-year Channel Communication Meeting with the theme of "Co-creation, Co-advancement, Co-win and Co-sharing" was held in Changchun.

Li Sheng, Chairman and Party Secretary of FAW, said that in the first half of 2025, facing the pressure of energy structure transformation and extreme market competition, FAW fought hard and strived for breakthroughs, planned to optimize system capabilities, consolidated the advantages of medium and heavy trucks, and maintained the first place in the industry in 9 market segments; overseas exports accelerated, and 7 regions including Southeast Asia, West Asia, and Northwest Africa increased by 61%; new energy sales in the first half of the year reached 16,600 units, doubling for three consecutive years; product technology accelerated, and more than 90 new products were launched in an orderly manner, fully demonstrating FAW's strength as a leader in commercial vehicles.

Facing the opportunities and challenges in the second half of the year, Li Sheng judged that the domestic market is still dominated by stock competition, and there is still broad space for overseas demand based on industry demand, market segments, competitive landscape, and FAW's own situation. The marketing system is required to give full play to the "six major advantages", and all departments of the company must act and collaborate efficiently to fully support FAW's marketing work, unswervingly improve product technology, strengthen quality improvement, and strengthen front-line support, and win the key battle in the second half of the year with more solid steps and more full fighting spirit! In order to show the determination of marketing soldiers to achieve their goals, representatives of the five major war zones of FAW and the Changchun Medium and Heavy Duty Marketing Center team took the stage together, took over the military order from Yu Changxin, general manager and deputy secretary of the Party Committee of FAW, and anchored the annual goal without wavering.

Mr. Yu Guangjiang, General Manager and Party Secretary of FAW Marketing Headquarters, expressed his sincere gratitude to the long-term support of channel partners across the country, emphasizing the need to deepen collaborative cooperation and jointly cope with the challenges of industry change; at the same time, he said that will continue to optimize the product and service system, empower channel development, work together to explore new market opportunities in the second half of the year, and jointly build a new chapter of win-win in the heavy truck field.

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