With so many "price-cutting" companies on the rise, why does FAW dare to say no?

At the FAW Media Exchange Conference held in mid-2025, Li Sheng, Chairman and Party Secretary of FAW, firmly declared no to the industry's price involution. "Regardless of how many cars are sold or what their ranking in the industry is, vehicle quality is paramount. We've repeatedly studied what constitutes a brand, and we've found that brand is not about price or profit. There's one factor that's positively correlated with brand: quality."

Li Sheng emphasized that FAW must not only consider quality as the company's most important priority, but also strive to be the best in the industry. "Quality matters more than sales volume. We must be able to produce world-leading, high-quality products."

"The core is technology. We must integrate technology, products, and demand." Li Sheng emphasized that product quality cannot be built on empty promises but must accurately identify and address market and user pain points. "Technological development must have a clear direction, such as intelligence or fuel efficiency. All R&D efforts must be focused on product needs. Product development emphasizes agility and speed, while demand emphasizes leadership."

Li Sheng frankly stated that it is precisely because FAW has a precise understanding of market needs, thinks about customer needs, and acts more quickly that it can proactively improve product quality while meeting customer expectations, ultimately maintaining its industry leadership.

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